回首頁
  回與會講者>>


李光輝
克頓顧問公司 董事
Guang-Hui Li
the board member of Croton Consulting Company

--------------------------------------------------------------------------------------------------------

A longtime television veteran, Li Guang-Hui has successively worked his way through advertisement, program production, marketing and management and has gained veteran experience in wireless, cable, single and multi-channel, traditional and new media, and international and local media.

In 1975, Li started his career at Taiwan Advertisement Company working as a account executive. He then joined TTV’s marketing team one year later after passing the company’s ?selectively recruiting exam. He would later become, among other roles, a key figure of business department and of program department.

In 1995, Li then joined TVBS as the Deputy General Manager, in charge of fine channels, marketing and advertisement work. One year later, he joined FTV and became the first general manager of this station. In just seven months, he successfully launched the FTV news channel and FTV wireless.

In 1999, Li went on to join Star TV’s Taiwan branch to become the general manager, in charge of many channels including: Star Chinese, Star movies, ESPN, Star Sports, Channel V, and all the business work of National Geographic Channel in Taiwan.

In 2001, Li retired and became a consultant of A-Guei website. By introducing the website to Star Chinese and TTV, Li accomplished the convergence of traditional and new media. He also was a volunteered board member at Catholic Kuangchi Program Service(KPS) and at Nancy Yu Huang Foundation of China Post.

In 2003, he became a board member of Croton Consulting Company. Li currently lives in Shanghai.

↑Top
--------------------------------------------------------------------------------------------------------

李光輝先生歷任台視業務部副理、節目部經理、TVBS副總經理、民視總經 理、STAR TV(星空傳媒)台灣分公司總經理等職務,並曾擔任阿貴網站的顧問,現任上海克頓顧問Croton Consulting董事。是一位從基層做起,歷練過廣告、節目、行銷、管理等職務,橫跨無線與有線、單頻道與多頻道、本土與國際、傳統媒體與新媒體,並熟悉海峽兩岸電視現狀及美國電視最新發展的資深電視人。
e-mail:kh_lee@croton.com.cn

主要從業經歷
 
1975年 8月 進入台灣廣告公司(台灣電通前身)擔任AE,在那裡受到了密集而實用的行銷和廣告的啟蒙教育。

1976年11月

考進台灣電視公司擔任業務員,提出“節目商品化,宣傳廣告化”的概念,最早把行銷理論和作法運用到台灣的電視界。在台視的18年間,歷練過業 務,節目兩個部門的主要職務,並策劃《八千里雲和月》,《強棒出擊》等叫好又叫座的節目,及首度引進CNN,開闢《台視新聞與世界報道》。並曾於1989∼1991年赴加拿大及美國研習有線電視,成為美國有線電視學會NCTA的會員。

1995年

加入TVBS,擔任副總經理,主管集團五個頻道的行銷和廣告業務,開創有線電視頻道業務行銷的新模式及多頻道行銷的策略,龍其是為客戶量身訂做的 行銷作法,使TVBS業績迅速攀升,並被其他頻道模仿,沿用至今。

1996年

加入民視(FTV,Formosa Television),擔任開台總經理,7個月內,從無到有,先後開播民視新聞台及民視無線台。

1999年

加入STAR TV,擔任台灣分公司總經理,負責旗下衛視中文台(STAR CHINESE),衛視電影台(STAR MANDARIN MOVIES),衛視西片台(STAR MOVIES),ESPN,衛視體育台(STAR SPORTS),CHANNEL[V]和國家地理頻道(NATIONAL GEOGRAPHIC CHANNEL)在台灣的業務。
2001年 退休,擔任阿貴網站的顧問。把阿貴網站上的內容引進衛視中文台及台視,實現傳統媒體與新媒體的結合,並且義務出任天主教光啟社和英中國郵報余夢燕文教基金董事。

2003年2月

出任克頓顧問Crorton Consulting的董事,常駐上海。
↑Top
--------------------------------------------------------------------------------------------------------

 
Croton Consulting Company

Founded in 2000, Croton was one part of the biggest media proxy company called ZenithOptimedia, which provided management service for Chinese Media.

Croton separated in 2004, becoming its own independent company and set up in Shanghai. Their customers range from all different provinces.

Croton provides strategic, program and advertisement consulting services. They have also developed their own software which can allow the customer to do channel selection and arrange the drama programs, promoting the viewing ratings of their audience.

↑Top
--------------------------------------------------------------------------------------------------------


克頓顧問(CROTON CONSULTING)公司

克頓顧問是中國最大的媒體代理公司實力媒體(ZenithOptimedia)創立,專門為媒體提供諮詢顧問的單位,並於2004年2月成為獨立的公司,設在上海。

克頓顧問為媒體,特別是電視台提供戰略、組織、廣告、節目、覆蓋等全方位的顧問諮詢。目前常年服務的電視台包括:四川電視台、湖南電視台、安徽電視台、江蘇電視台、浙江電視台、河南電視台和廣西電視台;專項服務的電視台有中國教育電視台、雲南電視台和成都電視台等媒體。

克頓提供策略、節目、廣告等諮詢服務,特別是運用自行開發的軟體為客戶頻道選擇和編排電視劇,大幅提升收視率。克頓顧問是中國最具規模和最富實戰經驗的媒體顧問諮詢公司。

↑Top

 

 
 
personintro_1