A longtime television veteran, Li Guang-Hui has successively worked his way through advertisement, program production, marketing and management and has gained veteran experience in wireless, cable, single and multi-channel, traditional and new media, and international and local media.
In 1975, Li started his career at Taiwan Advertisement Company working as a account executive. He then joined TTV’s marketing team one year later after passing the company’s ?selectively recruiting exam. He would later become, among other roles, a key figure of business department and of program department.
In 1995, Li then joined TVBS as the Deputy General Manager, in charge of fine channels, marketing and advertisement work. One year later, he joined FTV and became the first general manager of this station. In just seven months, he successfully launched the FTV news channel and FTV wireless.
In 1999, Li went on to join Star TV’s Taiwan branch to become the general manager, in charge of many channels including: Star Chinese, Star movies, ESPN, Star Sports, Channel V, and all the business work of National Geographic Channel in Taiwan.
In 2001, Li retired and became a consultant of A-Guei website. By introducing the website to Star Chinese and TTV, Li accomplished the convergence of traditional and new media. He also was a volunteered board member at Catholic Kuangchi Program Service(KPS) and at Nancy Yu Huang Foundation of China Post.
In 2003, he became a board member of Croton Consulting Company. Li currently lives in Shanghai.
Croton Consulting Company
Founded in 2000, Croton was one part of the biggest media proxy company called ZenithOptimedia, which provided management service for Chinese Media.
Croton separated in 2004, becoming its own independent company and set up in Shanghai. Their customers range from all different provinces.
Croton provides strategic, program and advertisement consulting services. They have also developed their own software which can allow the customer to do channel selection and arrange the drama programs, promoting the viewing ratings of their audience.